Enhanced Website Analytics

Enhanced Website Analytics Coming July 1, 2023

ITS has set up all Truman websites to utilize the new Google Analytics 4 (GA4) tools.  The old Google Analytics system will stop working on July 1, 2023.   GA4 is a new feature designed for the future of measurement:

  • Collects both website and app data to better understand the customer journey
  • Uses event-based data instead of session-based
  • Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
  • Predictive capabilities offer guidance without complex models
  • Direct integrations to media platforms help drive actions on your website or app