Enhanced Website Analytics Coming July 1, 2023
ITS has set up all Truman websites to utilize the new Google Analytics 4 (GA4) tools. The old Google Analytics system will stop working on July 1, 2023. GA4 is a new feature designed for the future of measurement:
- Collects both website and app data to better understand the customer journey
- Uses event-based data instead of session-based
- Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
- Predictive capabilities offer guidance without complex models
- Direct integrations to media platforms help drive actions on your website or app